Successful businesses use a variety of advertising techniques. A lot of attention is given to digital marketing in today’s Internet-dependent society, but print advertising is still just as important. All the company’s printed materials need to look professional, so it’s important to choose a quality printing company. Read on to find out what to look for in a local print company to get the search started on the right foot.
A Local Venue
Whether business owners choose to work with other local companies or national chains to accommodate their printing needs, they should make sure the printer has a local venue. That way, business owners can attend consultations in person and head to the office to speak with an employee directly if they need help. Working with other local businesses also benefits the community, boosts the economy, and improves the company’s image.
Top-performing printing companies have extensive knowledge of everything from designing print advertisements to choosing the right colors, stock, and printing methods. A sales representative should be available to answer customer’s questions. Business owners should also ask to speak with one of the teams designers to ensure he or she appears qualified and has all the industry-specific knowledge required to complete a printing project.
Business owners who don’t know any better may assume that all printed materials are made the same way. In reality, there are numerous specialized techniques that can help a customer’s print materials stand out from the competition. Depending on what type of materials they are having printed, these may include embossing, foil stamping, or die-cutting.
Even the printing process varies by the service provider. Work with a printer that has access to plenty of quality stocks and inks. Business owners who know exactly what they want can also ask in advance if a certain stock or ink can be ordered if the printer doesn’t already have it. If the answer is yes, proceed. If the printer refuses to accommodate a potential customer, look elsewhere for service.
Some print companies offer mailing services to commercial customers. It’s best for business owners to work with a printer that can take care of everything from postcard design to mailing for their clients. It takes almost all of the work out of Every Door Direct Mail (EDDM) and other mailing campaign options.
Before making a final decision, request some references and follow up on them. A good printing company will have multiple prior customers who were happy enough with their results to be willing to discuss them. If the printer can only provide one or two references or, worse, isn’t willing to provide any at all, it can be seen as a red flag.
Affordability is important, but discount printers sometimes offer less-than-professional results. Don’t just go for the cheapest printer. Instead, request quotes from a few companies and choose one that offers competitive pricing for high-quality products.
The Bottom Line
Choosing the right printing company takes a little leg work. Business owners need to devote some time to researching the company’s services, contacting references, and ensuring that everything looks like it’s in order if they want to get quality results.